Metadata: A "new'ish" word for an Old Concept

What is metadata and how does it affect your business?

In almost every industry where there is content and data to be managed, the word "metadata" is is surely part of the vocabulary. While there may be overlap in purpose, the functionality, design, and application are unique to each company or organization.

For those with library backgrounds, the content available on library card catalogs, contains metadata such as author name, title, publication city, year of publication, etc.

Let's dig in a little bit...Descriptive metadata describes a resource for purposes such as discovery and identification. It can include elements such as title, abstract, author, price, unique ID, and keywords. Administrative metadata provides information to help manage a resource, such as when and how it was created, file type and other technical information, and who can access it. By associating defined metadata with content, end users can locate individual or multiple resources when utilizing the metadata in searches. For example, a user could search for content on mammals by filtering down via taxonomy (see below). However if the user is looking for content specific to African Elephants, this granular of a search would be done through a key term in metadata.  

Regardless of whether you are looking for ways to classify or organize your content or simply need assistance with developing specific types of metadata, our team is adept with the creation and organization of metadata.

For more information please contact us and one of our Account Executives will be happy to schedule an appointment with you.


Gina Faulk 
General Manager 

Tracy Olstad,
Senior Account Executive 

Heather Hawthorne
Account Manager